lessons from a Navy Seal | William Branum

Founder and CEO of Naked Warrior Recovery, a CBD  company focused on the recovery of veterans and first responders. He is a retired Navy SEAL with 26 years of service.  He has served on both traditional SEAL Teams, taught as a  SEAL Sniper Instructor, and served on Teams that specialized in undersea operations, whose missions must be approved by the  President of the United States. He led major combat operations ranging from protecting the interim Iraqi elected officials to Direct  Action missions in Baghdad and across Ambar province.  

After retiring from the military in 2018, he realized that he was suffering from physical and psychological symptoms that negatively impacted his well-being and quality of life. Migraines,  severe anxiety, chronic pains, difficulty focusing, difficulty sleeping/falling asleep, and depression are some of the symptoms I struggled with on a daily basis.  

Like so many others, he used alcohol & prescription drugs to mask the symptoms he had. Then he discovered CBD, and it changed his life. It had such an impact on him he started Naked  Warrior Recovery to bring the highest quality products to the market and to teach the GET NAKED! Mindset.  

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Williams
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Transcript

Unknown: 0:01

Welcome to the Josh Bolton show where we dive in interesting and inspiring conversations. And now your host, Josh Bolton. Here we go. So today on the show, we have william branham. I think I said I want to correctly. Good. Thank you, William. We're going to go into his him as a seal transitioning to civilian, his naked warrior foundation. And I have wherever else that conversation goes. William, take it away. All right. All right. Hey, thanks for having me. Thank you, William. So, first of all, tell everyone where you're from, and what you're currently doing. So I am originally from Meridian, Mississippi, there's not a lot in, in in Mississippi. I've been back there a few times since I have retired from the Navy. But, um, I didn't really want to leave. You know, I basically when I when I joined the Navy, I joined the Navy. Between my 11th and 12th grade of high school. I knew that I wanted to be some sort of a commando, you know, I had, you know, role models like john Rambo, and Chuck Norris and Delta Force, john wayne was a greenbrae in Vietnam, or at least in the movie greenbrae. And, and, and, you know, I also watch kung fu theater. So I also wanted to be a ninja when I grew up, so and that was a Boy Scout. So I was always really interested in the outdoors. But I always knew I wanted to be some sort of commando and I also wanted to fly a fourteens. And I met a guy through the Boy Scouts. And he was like, Yeah, I want to be a Navy SEAL when I when I grow up. And I was like, what's that? He's like, well, there's, you know, like, you know, it's like Rambo, but they also do, you know, stuff underwater. And I'm like, that's cool. I like the water. I'm super interested in scuba diving and things like that. Now, today, I don't want to scuba dive at all. I like free diving. But I'm not that I'm not a big fan of of scuba diving right now. And so the the Navy recruiter called me one day, are actually called my grandparents house where I happen to be that day, I answered the phone. It's like, Hey, this is Petty Officer so and so from the Navy recruiting office. And I was just wondering if you've ever thought about joining the military, and really joining the Navy and I was like, actually, I want to, I was just talking to someone about becoming a navy seal and an F 14 pilot. He was like, Oh, he was like, 18 I got you. And because they're all about numbers, they're, you know, recruiters are about recruiting people, that's their job. And so, I went down, I watched the super cheesy movie about, you know, the recruiting video, and it was like, you know, four or six guys in like black wetsuits, like jumping out of a helicopter and landing in a little rubber boat. And then they took the rope boat into like a beach somewhere. And then they were that the next thing you see them like, looking at a building with binoculars, and then the next scene is they're like running out of the building with with guns, and broad daylight, and then this terrible, like, GCI explosion happens behind them. And I'm like, Yes, that's what I want to do. Where do I sign? How do I do it? When do I leave? I haven't even graduated high school yet. I'm like, you know, just graduated 11th grade. You know, I had my senior year to go and I so I basically joined the Navy. Before I started my 12th grade of high school, and then when I graduated high school, I left up left for boot camp, probably four weeks later, something like that. July 14 1992. That does not mean that I'm old. But no, I saw you do the math really quick there. No, that's when I was born. Yeah. Well, I was December 31 92. So even longer. I joined the Navy before you were born. I don't feel old at all. Not at all. You know, this is kind of like, feedback or payback, I guess. Because I guess I've always like sort of hung out with older guys, just because they're mentors. And I'm always trying to learn new stuff. And you know, they would be like, Oh, I was in Panama or in Colombia or whatever. on this date. I'm like, Bro, I was in third grade. And they're like, Shut up. Shut up random. And so yeah, so now it's payback, I guess. I guess no. And you surely you don't look your age, by the way. Thank you. Anyone looking at video he made? I feel like I'm 25 I look like a 20 I like I like you know, I still I'm ready to go. Do you exercise every day? Just curious. Not every day. Um, I've gone through periods where I didn't exercise at all for like years. And we could talk about that in a little bit. But But now I you know I, in my quest to not be a total loser in life, you know, I did like something really cool and hard and but then I went through kind of a down period, a little bit of depression, if you will. And, and I was like, dude, I have to turn my stuff around, because this is just not okay, I, you know, I have to like take care of family, I have to take care of friends, I have to take care of like, I got, I got responsibilities. And I still have the same drive and ambition that I had joining the seal teams, and in the seal teams, I just don't have a mission. So what I had to do is I had to figure out what my mission was my new mission, because, you know, when I retired from the seal teams, I lost my mission, I lost my team, I lost my purpose. You know, every day I woke up, I knew what I was going to do. I knew what I was going to do that day, I knew it, I knew what our mission was, even if I was in an administrative role, I still knew like I'm supporting the guys that are going forward, I'm you know, and then I would, you know, I'm making the teams better in my own way. So that when I get back into a platoon or in a task unit, and we're I'm more on the pointy end again, I can, you know, keep doing that. But when I retired from the from the Navy, I didn't have that anymore, I no longer had a badass team with the badass mission. And or people that were pushing me to make my make me better and other people for me to push to make them better. And so I definitely, you know, I had a lot of baggage, I like to call it baggage, so I don't call it PTSD or anything else, you know, I've got some some baggage from work, I've got some baggage from like toxic relationships. And, and the more people that I talk to they, most of those people have similar stuff, and similar baggage. And so what helped me kind of get out of that funk that I was in is I tried CBD for the first time. And I didn't notice anything right away. But what happened is I maybe I slept a little bit better, and I had a little less pain. You know, I was a little less pissed off, I guess. And then after about a month of taking CBD, you know, I like to say water boils at 202 112 degrees, I was probably living it like 210 degrees. But after about a month of taking CBD, I noticed that I was no longer like at 210 degrees, like I maybe dropped to like 205 to 200 to 190 maybe 185. And I was like my fuse just got shorter. In my when when things would happen to me when thoughts would happen when I would get this nasty email from someone or whatever it was. And so I stopped taking CBD because I use it for the first time and I had good results. And then pain also, like I still have a ton of pain, I'm you know, 26 years in the seal teams. And so I'm pretty beat up. I've got some bumps and bruises, I've got some I got some stuff going on. But you know, the pains that I had that are like sharp pains, they weren't quite as sharp. They were adult more adult, but I didn't notice it right away. It was more like looking back. Like, I've moved this way in generally I'm grimacing from the pain and but it's not as bad now. Okay, that's, that's better. And then I you know, I finished that bottle of CBD that a friend gave to me. And, and, you know, I went back to my regular life and things started coming back. So I was like, maybe there was something to that. So I tried a different brand. And I had a you know, some some good results, similar results. And then I'm like, maybe there's something to this and I went to a business conference that a buddy of mine was was speaking at. And, and I met someone in the CBD industry. And I was like so I want to I want to learn more about this industry. I want to learn more about what this thing is what's happening with my body. What why it's so popular right now. And she was like, Well, why don't you just start your own CBD company. I'm like, I don't know how to do that. She's like, you're a navy seal, you can figure it out. And I was like, Oh, I just got called out by some total stranger. I need to figure my stuff out. So I did so I just googled how to start a CBD company. And so from there I just did just a ton of research I found out that the industry is like super dirty. You know, many products out there on the market. They don't have they either have high levels of THC, they have high levels of heavy metals, toxins, Mercury lead a bunch of crap in it, because he's a bio accumulator, it pulls all the good stuff out of the soil but all the bad stuff out of the soil. You know, they're using hemp at Chernobyl to clean the radiation out of the soil. That's just how powerful of a bio accumulator hemp is. And so I found out that you know, the FDA has gone out and done a ton of a ton of you know, sort of spot checks. And and what they found is like 75% of the companies that they've tested, they don't have what is on the label or Other companies are making all these medical claims. And, you know, they might even have CBD in their product. And so I went out and I searched to find the highest quality providers that I possibly could and that are suppliers in the market. And so those are the people that I've partnered with, I continue to look for even higher quality suppliers. And I haven't found anyone. So right now, as far as I can tell, I am partnered with the highest quality CBD suppliers in the market. And that was how I started making where your recovery. And so naked were recovery, we have a we have a mission of 22 to zero. And what that means is is 22 veterans everyday take their own life. And we've lost more veterans to suicide than we have in 20 years of sustained combat since 911. Yes, this is this year is is the 20th anniversary of 911. So we've lost more more veterans to suicide than we have to two, you know, 20 years of sustained combat. And that is that is not cool. I mean, I saw my I'd never thought about suicide. But I have many friends that have and have successfully taken their own lives, you know, from the seal teams to my dad. And so, you know, my mission is to to stop to eliminate that. If we can. I know it's it's a it's a lofty goal, but why not shoot high? And you know, Yeah, why not shoot high? Yeah, aim for the sun. If you miss at least you hit the moon. Right. So, just a side note on all that. So I used to work at a military surplus store for like a hot week, I totally got fired for doing something stupid. But the biggest thing all the vets there for that one week, they all told me they're like, we were strong enough not to do it. Man at the time, I couldn't figure out what they meant. kind of thing. But they're like, there's one thing the military never prepares you for? Well, one of them told me two things actually. He's like, leaving it and realizing you're an outcast and a hated villain. But one of them when he was in there, he told me like the other thing that the military really should tell us, but they'll never get people in is when you get shot if fucking hurts. Because you hear what racks you know what I so an interesting story is I've been shot but not in combat. Really, I was. And so that was like, you know, anytime, you know, bullets are flying or anything like that. I was shot when I was 15 years old turkey hunting with my great uncle. And so and, you know, it hurt but it was really kind of like a softball, or like a baseball getting hit with a baseball or something. And I didn't really know that I was shy. It was you know, I was a little bit like really, You shot me and once I realized that he had shot me I really tried to shoot him back but he like hit me in the arm and that side of the face and was a shotgun and in my arm didn't quite work. So when anytime we every mission, I'm like, oh my I'm good. I'm definitely not going to get shot because what are the odds of me getting shot twice in one life? It could happen. But all you other you guys are? I mean, you know, but when things start blowing up around you right next to you, that's not cool. Like that's like that changes the odds a little bit. So I didn't ever mind like, you know, being in a gunfight. I did. I did mind when things started blowing up around me. Even though it's cool on movies, not cool in real life. No, no, I mean, you know what the first time like the first one or two was cool, but the consequence of them because it was like they were FPS This was in Iraq. And an EMP is an explosive force penetrator and basically what it is, is a is a copper plate that is shaped like, like a dome. Like a dome, it's like a little cone and they pack explosives behind it. And then when it blows up, the explosive chain travels down the explosive and it turns that copper plate into a into a projectile and that projectile will cut through any armor on the planet, any armored vehicle on the planet. And and actually, some army guys figured out that if they put jerry cans full of sand around their armored vehicle, then the EMP wouldn't push through it wouldn't wouldn't go through the sand, it would cut right through the armor of the vehicle. So and we've had guys that were like pretty much chopped in half by by FPS, but like the first couple, they were like, Oh, that was cool, but they just barely, like missed the back of the vehicle. So we're traveling and in Baghdad at night, there's a gunfight happening, you know, off to the right. We went to we were going to hit one target and then we were told to Hey, go where you need we actually need to hit this other target. So we pulled in, we changed our route. We got back on the road, and there was a an army otaa and a gunfight over here and I were sitting. So the way we traveled there we had seven vehicles seven Humvees in In the Humvee, you had driver navigator, two guys in the backseat and a guy in the turret and then they were kind of like pickup trucks. So you had four guys sitting in the back. They were armored, the armor was not very thick, it wouldn't really stop much. Certainly not a direct a direct shot from anything. It we've we had some glancing blows where it didn't go through the armor. But we're just sitting there in the back of the truck. And we come around the corner and I'm sitting there and I look out and I see a and you know, you can see the gunfight and like explosions and all sorts of stuff, like right over here, like two blocks away. And we're but we're not going to go get involved with that we're going to our own target. And we come around the corner and I look up and I see a Iraqi police officer start like pick up his cell phone and like call someone and I'm like that something about that is not right. I feel like he should not be doing that. And I should take him out. I did it. Um, you just don't know. And, and it wasn't like 45 seconds later. Explosion like right next to us. Boom. Oh, that was hot. Like you feel the heat just like completely engulf you. And then like, five seconds later, the second one, boom, like, this is not okay. And so and then we went to the target and did that our other stuff. But that was Those were the first two sort of explosions that was like that is not in there. Like we're also getting shot at but we're under streetlights. So we can't see you know, we're wearing night vision goggles in generally we own the night but it when we're it's at night, and we're under bright lights. You can't see outside those bright lights. So we're at a disadvantage. There are people shooting at a strong we can't see where they're shooting at us from we know there's a gunfight happening right over there. And when we got back, we saw like, the vehicles were pretty shot up. But somehow none of us got hit during that little adventure. That that is definitely a divine intervention right there with all that going on. That was Yeah, that was that was cool to not get shot. It was because if we want to have a conversation, yeah. So that's crazy. Yeah. I've, I've always been the curious one to talk to guys like you and hear stuff. So I when people say oh, it's cool, Mike, you don't know this shit. They're going through. Like if you're watching TV, right? It looks cool on TV. But the moment like, almost like Battlefield, my style of fucking clothes, you don't have the adrenaline rush. You don't have the fear of everyone dying around you. There could be literally a random guy with a sword that just kills you for no reason. I'm like, your mind is racing these these dude's mines are honed to a whole new level like they are beyond workforce. They're the ones forging you kind of thing. Right? And no one gets it. I'm like, this is so stupid. Like these poor guys are going through literally hell. And we're just like, Oh, it's so cool. It's a bombs. And it looks so sexy. Yeah. Oh, man. Yeah, it's not it's in Let me tell you it's not. There's some sexy parts of it. Right? I would be lying if I didn't say that there aren't. But there's the so what was talking about just Afghanistan walking to a target. Okay, so there will there's a target on a hillside, there's only one road to get there. That's it's high in the mountains. Well, you know, that road is booby trapped with a landmine there are centuries there are people set up, you know, guard posts out there, so that you can't, you can't get there. It's like, they own the high ground. So what we had to do is we took a helicopter and and we landed on the other side of the mountain. And then with all your gear on body armor, bullets, you know, 65 ish pounds of gear, radios, everything water, hiked up over the mountain, came back down the backside in order to assault the target. So they did, they never knew we were coming. But let me tell you something, hiking up to 10 or 12,000 feet, with all your gear on at night is not an easy task to do. And there's nothing sexy about it, you're pretty much exhausted by the time you get to the target. But then you have to like turn it on and hit the target. Hit it hard. And then guess what, you got to leave the target. You got to hide probably the same way that you came in. Because you know, that road is still booby trapped. Oh, yeah. And so maybe you can get the helicopter to land there, if there's a location, but you also have to be careful with that because you still have these, you know, guard posts out here. And they could come in and shoot your helicopter down as well. So it's, it's complicated. It's there. Like I said, there's some sexy parts of it, but it's it's more work than what most people you can't put that into a movie like no one would like watch it. Right, like the closest I've heard from vets is Saving Private Ryan. They're like, that's the closest but they're like there's not accurate though. They're like, but if you're trying to understand what they went through, it's like it gives you a good conscience. Yeah, I think Yeah. And I would argue that the guys in the in the army and the guys in the Marine Corps, that are just sort of out there not not doing the Special Operations mission, their job is way harder than the job that we do. Because they like I see them standing out in like 125 degrees, baking sign for hours at a time. And they're just sitting ducks for like someone to come and ambush them or a sniper to hit them or whatever. And I'm like, you couldn't pay me enough to do that job. Like, those are the true heroes. Those are the guys that really put it out there. Oh, absolutely. We, you know, we go in, and we, you know, we do very detailed mission planning, we make sure we try to make sure that the Intel is extremely accurate. Before we go, it's not always, and we we, we try to mitigate a danger or anything going bad, we have contingency plans. And so we do that, like we try to set the cards up in our, in our, in our in our favor, we're not looking for a fair fight. We never ever want a fair fight, we want to go in and we want to dominate, and we want to crush the enemy. And, and, and bring everyone home. Like we're not looking for a fair fight. Right, we want to we want to have like, we want to have the advantage from the time we walk out the gate, or drive out the gate or get in the vehicle we want, we want the advantage 100% of the time. And you express your guyses line of work. You any advantage you can hold, you must do kind of thing. And resent it sometimes first normal civilian, it seemed brutal, but in the moments like I had to do it. Sorry, I just is what it is. Yeah. I mean, that's probably we use night vision goggles, we will only work at night, we don't only work at night, we you know, use lasers we have we spent so much money and so much time training and honing our skills to do the job that we do. You know, I can tell what so who someone is 100 yards away at night under night vision goggles, where they're wearing all their kit just by the way they move or the way they stand. Because I'm so used to working with those people. And and just to kind of give you another story I was when I was in one of my admin roles. I was in the operations role in Iraq once upon a time I went out with a task unit because I still want to work just because I'm you know, doing mostly admin stuff. Now I still want to kick in doors and do that job. But I'll go out there as like, you know, a new guy with no responsibilities. And and, and I'm like coming out of a target and I'm moving around and and the platoon chief comes up to me. He's like, Who are you? And he's like, Okay, I got you. I know who you are now, because I hadn't done a workup with them. I hadn't done anything with them, or even like, going out on any missions with him. This was like the first or second mission. And he's wasn't used to seeing me out there. And he's like, Who are you? You're not one of our guys. Oh, yeah, you are? Okay, I got you. But they're so we're so used to like, we know who everyone is at night. In the darkest of night, you know, under nods and. And I was someone that was that he wasn't used to seeing so he was like, What are you doing here? I did I pick up a weird straggler. Oh, yeah, I actually put you on the mission. So. Oh, yeah, that was kind of funny. It was awesome. Like that kid at the last second just threw you in the mission. Got it first. Sorry about that. Right. That was kind of like that. You know how we got room? You want to go? Yes. Of course. You gotta open seat. Yes. Yeah, I'll hold security. I'll be the prisoner. I'll do whatever. Absolutely. Yeah. So on. Want to tap on something earlier? were you saying the guy standing in the field? The normal the grunts what is the grunt? Are they infantry? Marines or army? Yeah, that one. So one of my I do martial arts and one of my instructors at the time. He got a frickin bad hand from the VA in general. But he was in a, he was telling the story of reason a tank in the middle of Afghanistan is 120. And for some reason, in he said it was like 150 in the frickin tank. Yeah. And he's gonna have AC in there. No, they don't. And here's the crazy part. He told me for some reason, the commander decided to have him try experimental equipment for Antarctica that day. He's like, this is stupid. It's the desert. Why are we testing you here? Why don't you have the guys in our contest? We just need someone to test it. Hopefully you don't die handed them and he's like, we were essentially sitting in 170 degrees all day. We got dehydrated a couple times. I'm like, That's fucking stupid. Why would they do that? So yeah, I would do it a little bit differently. So one of the ways that so I've I've actually been a part of one of my admin Jobs was to helped create our cold weather clothing line for for special operations. And, and it's the same like everyone wears it from seals greenbrae Rangers army, our Marine Corps marsoc Air Force, Air Force, they're smaller, they get fancier stuff they get, they get fancier stuff because they have fewer people and more money. So um, but basically, the way that we would test that equipment is we would go climb mountains, and you would you put that you put the clothes on, some guys would wear body armor and you would climb these mountains and you just get super just like soaking wet with sweat, it's cold out, you know, if you stop moving, you will, you will hype out you will, you will get hypothermia. But you're good while you're moving without you know, big heavy jackets or anything like that. But when you stop, you have to put your big puffy jacket on create this microclimate. So your body is creating heat, it's pushing the sweat away from your your skin to the outer layers, and it helps you dry out. But in order to get there first you got to you got to get it all wet. And sometimes, you know, we have a school up in up in Kodiak, Alaska, where they'll have the students just to train them and show them how well the equipment works is they'll have them. Get in the middle of winter, sometimes cut holes in the ice. submerge yourself for 10 minutes in the water in the cold, cold Alaskan water. Get out. And now go save your life. And there's a whole drill that that you go through where you you have like you work in buddy teams, Brian, like one guy sets up the tent, you put on your puffy jacket and pants, and you're still just soaking wet. Put on puffy jacket and pants, you break out your sleeping bag, one guy is setting up the tent and sleeping bags, the other guy is setting up like boiling water and making a hot meal and and a hot drink. And as soon as that meal and drink is ready, you consume it to like to put those calories in your body to give your body more energy to you know shiver and and push out the push the coal that is like seeping into your core. And you know guys are like when they get out of the water. They're fine. But about 10 minutes after they get out. Like you can see like uncontrollable and hands aren't working things aren't, you know, gross, they're down to gross motor movements instead of fine, fine motor movements. And so that's just that's a that's a thing that that we practice to test out, you know, the cold weather clothing and teach you how to save your life. But we're doing that in Alaska. We're doing that in Afghanistan in the summer. I mean, Afghanistan is cold. It's Oh, yeah. rigid in the you know, because it's all mountainous. It's like this year Nevadas for sure. It's beautiful country. But there's a lot a lot of bad guys there. I mean, it's a great place to visit. You know if you know you can get some law and order there. Yeah, yeah. But yeah, that was the main point of his story. He's like, Yeah, he cuz he was Marines. He's like, and he's like, Yeah, he's like, US Marines are not the smartest people. Here, they all admit it. We're not smart. They're they're, they're great. They're great people. They're great. You know, there's all kinds. So yeah. And the bummer. The tail end of that story, I think the next day when he didn't have to wear all that equipment. His tank guy hit. He was doing like scout tank. Right. And his tank guy hit by the projectile you're talking about earlier? Oh, yeah. Yeah. Completely took out his crew. And he he was the only survivor but I guess he breathes in all the fumes of the height of the hydrogen. The hydraulics hydraulic field. Yeah, breathed it in non stop he because he was stuck in the tank. So the VA? Oh, no, it's not and the VA didn't know what to do with him. So they gave him experimental roids essentially, he just went apeshit and tried to kill everyone. Oh, yeah, it was a whole interesting saga with him. But I'm getting that that's where afterwards we just sat him down. And we're like, dude, like, wilder than the VA fucking with you? Like, how, how do we call me down? We understand you. You see the war. You can't it doesn't go away. But you're not in it. We understand the whole blue. You're not there. We don't know the pain that lingers. But it's like, how can we just get you from, like, 20 back to like, 10 kind of thing. And that's where he just sat there. And he's like, I don't know. And I'm like, I can't help you. I don't I don't know either kind of thing. So for you, what was the transition for you coming from that? Your Iris. So my transition from the military was I touched on a little bit earlier. It was you know, I like to call it the hardest military mission I've ever been on because they don't teach you How to be a civilian. They don't teach you how to really transition into civilian life, they don't set you up for success. Pretty much when you leave the military, you're now an outcast. You now like you're a veteran, and like when I, when I go on the base, and I show them my retired ID card, they'd say thank you for your service. But I can't go back to the SEAL team and be like, Yeah, what's up, fellas? Can I like, you know, can I can I go shooting with you? Can I whatever Can I you know, they're like, you don't belong here anymore. You're, you're done. You Yeah, you're retired. So go, Grandpa goes sitting in a pasture and, and I was probably the same way. As me admittedly, probably the same way. When I was on active duty, I don't have time to, like, take care of you. I'm like, training guys up or getting ready to go, we got you know, we got a lot of stuff going on. And so, you know, once you leave, there's, you lose your mission, you lose your purpose, you lose your y. And that's, you know, a really big thing that that I struggled with. And to kind of, you know, bring it all back to your original question earlier about about working out is, you know, first had to figure out what my y was, I had to figure out like, what my new my new purpose, my new mission, my new, my new y and so my why was, you know, number one I need, I need to create some sort of income stream now. Because I don't have an income anymore. Because I was in the military, and they paid me in military retirement is not like, enough to, for anyone to live on. So it's, it's like, you know, kind of like beer money really, pretty much is. And so, um, so I had to figure that out. So you know, my why, again, turned into, you know, starting naked, where to recovery, it turned into helping people achieve, change their mindset, you know, it's to help people to get naked, and what I mean by getting naked, and I have a shirt on that says get naked. It means to, like I talked about, you know, I don't call it PTSD, I don't call it anything like that, I call it baggage. And people want to put their crap in your bags that you're carrying around in your backpack. And, you know, when we, when we talk about that baggage, in the seal teams, we put our armor on to go into harm's way. Sometimes it's useful sometimes it was just extra weight that we had to carry around, but we put it on to protect us from someone doing harm to us. In life, we also do that, we we but we we use our ego we we have this shield that we put on this armor that we put on and it's our ego when someone attacks us toxic relationship, you know, negative self talk, some sort of thing that happened to us in in in the war or in business or whatever, and we just feel like that we're being attacked all the time. And it's really it's in our head. And so part of getting naked and being a naked warrior is taking that ego off and setting in the corner take that armor off and setting in the corner it's not that easy to do. It's very hard and it takes a lot of work. But once you take your armor off once you take that ego off and you get naked and you expose yourself you're able to find a little more healing you're able to have some better self talk and CBD was a modality that helped me get there right but I had to want to do it it and then you know sort of that they you know get naked the Why get naked naked word it's also a an acronym because you know in the military we can't have everything is an acronym. And so the end is for never quit and I don't mean like you know never quit smoking or drinking or anything like that. I mean never quit on yourself never quit if you have a purpose if you started a project if you started getting a degree if you started anything that was worth starting never quit like you know sometimes you it may seem unattainable like people talk to me all the time they're like so you know Hell Week is like super hard and like I don't even know how you did it or SEAL training or whatever Hell Week is five and a half days, but it's chopped up into evolutions. It's chopped up into easy pieces that are easy to they're not easy they're easy enough to to accomplish so you know you might be in served torture I don't think they're allowed to call it that anymore but whatever we call it serve torture you know serve torture is you're going to be in the water for like 45 minutes you know locked arms shivering you know, maybe that you make they make your they make you face the you're back to the ocean, this is the worst, back to the ocean, lay down and put your head on this on the ground and the waves are coming in and they're like crashing over you. And it's real silty sand and it's like going up your nose and you start just like dry heaving and gagging while you're shivering and you get a good ab workout that way, but you know But that that is going to end like that, that evolution is going to end and then you're going to pick your boats up and you're going to go somewhere else and do something else. But if you take these events that are in your life and you chop them up into small, attainable pieces, then then they're it's easy to quit. So if you have something that's like seems unattainable, you can chop it up into Easy Pieces. And and accomplish one piece every single day. You know, they talk about Rome was built in a day, how do you eat an elephant, one bite at a time, things like that. So that's, that's really what would never quit is to accept failure. Failure is the foundation of success, you know, and no one likes to lose No one likes failure. But you know, in reality, if you change your mindset, and you look at the way that the most successful people in the world are the biggest failures. So if you look at Elon Musk, he was fired as a CEO from from the first company he started, Steve Jobs was fired from Apple. Michael Jordan, arguably the best basketball player of all time, missed more than 3000 shots in his career. What's the guy's name lightbulb guy, Thomas Edison, Thomas Edison, he discovered 10,000 ways to not create the incandescent light bulb. So, you know, he discovered 10,000 ways to not do it, someone else would say he failed more than 10,000 times. So he just accepted failure. He learned from it and he grew from it and he eventually came up with the incandescent light bulb. The key is to kill mediocrity. We are surrounded by mediocrity in this world, you know, Netflix and YouTube and, and Amazon, they just make us mediocre. They make us lazy. And we're we're not used to pushing ourselves. So if you can just everyday try to be point 000 1% better than you were the day before, then that's a win. If you can do more than that. Then your kit like every time you try to get better you try to learn something new you read a book, read two books, two pages in a book 10 pages in a book, do something hard work out every day, write a journal everyday do something that's going to improve your life and kill mediocrity. So that's an aka the E is expose your fears fears are the things that control us more than anything else. feeler fears make us mediocre fears make us quit fears make us fail and make us feel like failures. So fears and I don't mean like the things that go bump in the night. I mean, the fears that are in the back of our mind, like a fear of success, fear of failure, fear, like expose those if they're the things that that control us. So if you're able to like reach back into that dark place in the back of your brain where all those fears are are hiding and they just come out and they like manipulate you if you're able to take those fears pull them out and expose them to light you can a friend of mine says fear does not exist on paper. So if you write down like it scares the hell out of me that you know I could lose everything that I've ever worked for, you know, and I could be broken homeless on the street you know, oh, you wrote that down now. What are you gonna like you've you've exposed that fear like that something that's like controlling you and and creating failure in your life and creating mediocrity in your life. If you bring that out and you expose it you share it with someone then you now control that fear that fear no longer controls you because you can actually address it you can see it and and you can expose it and find you know different ways to attack that fear that thing that that is holding you back and the D is do the work because it's all it's anything that's worth doing is worth overdoing so you can you can wow I lost my train of thought um but anyway it's all work like people want to easy fix they want like a quick whatever. Life is a campaign life getting better doing anything. It's a campaign like you're live every day. So you you start you make a plan and you do that you execute that plan and you do the work and it's not a quick fix. It takes a you know, it takes a lot of efforts to get that done so the D is do the work so it's never quit except all your kill mediocrity, expose your fears and do the work. That's the sort of getting naked mindset the what really getting naked is all about and that is my wife. That's freaking pitching. So when would you do the editing get that one right there. We were talking earlier that he's like, I'm going to get the video so I I'm like no, that right there. Do I literally am writing notes as you were saying that. I'm so just just as you know, we're going through this I'm creating a document that basically outlines all of that, and it it's not ready, but maybe by the time this comes out, I'll share it with you. I'll share the website and you can maybe put it in show notes or something like that. Yeah. You know, it'll have you know, some some pretty pictures of SEAL training and it'll really go through that never quit accept failure, kill mediocrity, expose your fears and do the work. Yeah, even if this is live, just email it to me. I'll Amelie update it so, yeah, for you. That's your why, but how did you finally find that that drive? Like, a lot of people telling me like, find your why and my goal? I mean, I'd like to be successful businessman making money but I mean, that's not that's not like a clear direction that could go anywhere kind of thing how did you fine tune it to that like sharpness that fine Um, so I think that your y has to be powerful, it has to be something that moves you and motivates you. And I, I don't like the word motivation. I like to get motivated, you know, listen to music, listen to podcasts, listen to, you know, things like the man in the arena, and get super, you know, motivated from that, but it's the you, your y has to be something that's personal, that's going to touch you that, that you feel like if you don't continue to push towards that end goal, then there is severe consequences on the backside. So I would say that, and actually someone on Instagram reached out to me the other day, they're like, how do you do your marketing? How do you do you know, all these other things. And I mean, number one, I would say get a business coach, I have to. And they have different strengths. So I just pull from each one of them the the things that work best for me. And so my industry, the CBD industry, I can't market like approach protein powder or something like that, because facebook, facebook, I never had Facebook until I started making weight recovery. And I only did that because they're like, Okay, get on Facebook, and start posting things about, you know, your product, and then you know, get a business account, and then start marketing your product. Well, Facebook sees CBD as an illegal substance, even though it's federally legal and all over, you know, pretty much all over the world. But they still see it as you know, not federally whatever. And so they've deleted three of my accounts, they've deleted Instagram accounts. So I have to find different ways to like those or failures. I'm like, Oh my god, I put a lot of work and effort. And don't worry, Facebook will still take your money, even after they delete your account. Oh, yeah. Oh, yeah. And they're like, oh, sorry, we made a mistake, Here's your money back. No, no, they're going to take your money and kick you off their platform. So but um, I think your y just has to be very powerful. And if it's if it's vague, you know, who's your customer? What is your purpose? Like, what value are you bringing, and you know, it can be value as as a business executives, you can be you know, your customer there is is the company that hires you and you are working your way up in the company, or maybe you're starting your company and you know, you want to bring the highlights for me I want to bring the highest quality CBD to the market to support veterans and first responders because those are people who are up service. But you know, there are so many other people that CBD can can benefit as well. So my market is you know, focusing more on Veterans and first responders but there are other people who are like well if it works for them maybe it'll work for us or work for me anywhere from like a real estate agent to a stay at home mom soccer mom to you know, high high powered business executive who is under stressful situations all the time. So yeah, so you but you have to really focus on what your why is what is your why and if it's like a mediocre why you need to kill that mediocrity and make that why more powerful. I love it just goes right back to get naked. Exactly. Because a lot of times we're scared we're afraid to be too focused on one market or one thing or whatever. But the example that I will give you for folk like focus on what your what your why is like truly focus on it. And I'll use Amazon as a as an example Amazon started off as a book company. They were shipping books out of their garage. That's all they focused on they're going to be the best book company in the world. They could get any book and ship it to you in our a week or two weeks or whatever you didn't have to go like and now you can get anything you can get ice cream from Amazon shipped to your house in like an hour you I can't in Hawaii. We don't have that. You know if I were ice cream, it's just gonna be you know, mess by the time it got to my house but yeah, no, and I think you ever remember that story. That's what was interesting about the Amazon origins. He was focused on being the best online bookstore because there was still Barnes noble, and they were the best brick and mortar. So he's like, I want to be the best online. And I think at a certain point he realized, like he asked customers like, what can we do different? What can we offer you? And one of them's like, Oh, I was actually needing windshield wipers kind of thing like, he's a windshield wipers, I would have bought that from you when I needed it. And that really clicked. It's like, I can sell anything on this now. He's going to have established that customer base after focusing you. Yeah, for sure. And that's where they went from it because I'm taking this from an interview he did with someone he sent you said it went from best books are to the best customer experience and service we can ever like. No company will ever compare to us. Right. And he achieved it. Yeah. So all over the world. He is, I think other than China, because Alibaba is there. But yeah, he's pretty much everywhere now. Yeah. So that's powerful. I want to talk to you on a CBD, as you mentioned, not just the vets. So for me, weird origin story of it but all but there was a weird church event, we had a slide and the thing kind of broke. I got stuck in literally fetal position. Ironically, a younger kid named Josh sees bigger Josh stuck, decides to jump off it and cracks me in the back of the head with his knee. He's like flying like a story and half down on this slide. Ever since then, my nerves were extremely screwed up. And essentially there was ironically It was a church and it was a doctor. He pretty much said you had the equivalent of a Louisville Slugger at full force from Babe Ruth. You should not be standing kind of thing. And I was there for sure. Oh, yeah. And he checks me for concussions. He had me go into his office for free and scan. Nothing but he's like, you shouldn't be here. Essentially, you should be in a wheelchair. But ever since that moment. My neck has always been tense. The nerves have over what overreact like the lightest tap on my shoulder. I practically fell on the floor. I started taking CBD yet still hurts. But it's one of those not debilitating anymore. Like if you tapped me on the shoulder, I'm not going to fall over and be like twitching like an idiot. Right? And it's so it's so it's interesting so CBD is so I like to say that CBD is not a magic. It's not a magic pill. It's not, oh no, whatever. It's a modality but it has there. I mean, it's it's been used not CBD. But hemp has been used as a medicine for more than 2000 years. Easy. And it was there are some racial things that helped make it illegal. But that's once upon a time and hopefully times are changing. But but they're because they're all like there's about 120 different minor cannabinoids and terpenes in, in the hemp plant. And that's sort of the difference between many of the CBD products out there. You know, you have a CBD isolate, which just isolates the molecule of CBD, and they put it into an olive oil or an MCT oil. And that's how they sell it I consider that the lowest quality of CBD, it's the cheapest to create. And I and you're only getting the molecule CBD a if you have a full spectrum or a broad spectrum product. So the difference between a full and broad full has all the minor cannabinoids, all the terpenes to include THC, a broad spectrum, the THC is removed, that's generally what I sell. I also have a full spectrum product. But 95% of my products are our broad spectrum, because there's still so many people who are concerned about drug testing, or just the evils of THC air quotes. They're from, you know, I grew up under Nancy Reagan's war on drugs, just say no. And so I was afraid of, you know, you know, CBD, because I had spent my entire adult life in the military and, you know, afraid of THC. And I didn't have a problem with it. I certainly thought that it was far less terrible than alcohol and certainly the amount of alcohol but I had consumed to sort of turn off this noise in my head. But I still wanted to maintain my top secret clearance with the government, right, do some other government work. And so I'm focusing on I focused on a broad spectrum product, but you know, so you're still getting most of those minor cannabinoids and terpenes and so some of those minor cannabinoids and terpenes they actually support neurological regrowth, they support repair of brain tissue they support repair of neuroplastic neuro plasticity which is so with a with a traumatic brain injury, you're basically creating like a your Killing part of the brain, essentially. And so the brain has to like rewire to work around that, that dead part. And so the more the more neuroplasticity that your brain has, the better it absorbs some of those, those impacts that that that traumatic brain injury. And so and I've been to brain I went to a TBI clinic for a month and before I got out of the military and that's that's really how I know this this part of it but the but there are there are minor cannabinoids and terpenes in in the hemp plant that helped with that neuroplasticity. So it helps your brain work better. It helps your help helps to protect your brain from concussion from from injury from those TVD at TBI events, and it also helps your brain repair itself. Now I'm not making medical claims there. They're not just those are just those like for me, that's no medical claim. I just what I experienced kind of thing. Right? Right. But those but there are you know, I'm not saying that it will repair someone's brain I'm saying that these terpenes do create neuroplasticity and this is sort of what neuroplasticity is, there's a good recommend googling it. Yeah, Google it. Don't don't don't go off his word. Because then you're getting all in trouble and shit. But yeah, that was actually the big thing. So I, my instructor, the the head guy of it all. And he knew about my event. I was like when I was 21. So God, it's been like almost five years now. like five years ago, this rough guy on the street like his name's Mike is when you mentioned him like I know him he does he does nano spectrum if you know that one like nano particles of the CBD. So I have that there are soft gels there are pills have a nano emulsion technology, right? That makes them like the oil droplets like 1/25 the size of the normal oil droplet, right, that's better for bioavailability and things like that. Yeah, he went on this whole boring lecture, I totally tuned out. But that's his thing is he has good suppliers. Actually, he has a contract with form like they only grow his hand to clean as ever. He has to someone else and it's, but that's where my instructors like, I know about your neck. He's willing to give you like a week supply. Just try it. Tell me what happens. Because it gets it cost him like 50 bucks. But he just said it was free. And I told him like day three. I'm like, it's amazing. Like, I can move like, and he's like, exactly finish the week. And then essentially, he just signed me up. We I do the tincture and then like a rub on for the back of the neck. Um, yeah, that's just with the ever since then I've just not looked back like now I've gotten to the point because it's all it's pretty much mostly repaired. It's like, see 90% I still you're still touching go days. But now I don't take it as religiously. But it's, it's one of those is not even a crutch. Once I started I know, like I do for a week cycles. I feel that kind of thing. Yeah, I mean, I'm the same way I don't take I take CBD every day. But I don't take I don't need like a copious amount. In the past when I first started, I needed a lot, a lot more. And there are days where I will take a lot more depending on like travel or stress or those things that were people you know, I'm under attack, I'm under attack. There's triggers come in, and I'm like I it doesn't make you know, it doesn't make the problem go away. You still have to deal with a problem. But the amount of stress it certainly brings that stress level back down. So you know, I could have better self talk better clarity of what I need to do to to take care of whatever that issue is or that problem or that that Yeah, right. And yeah, it's just one of those. I always praise it to the highest heavens to anyone on like, if you have anxiety. I'm not guaranteeing 100% but I'm going to tell you it's going to make your life a hell of a lot better kind of thing is I told him like think of the stoner classic California stoner but less THC just a whoa do part but so but you still have to do work. There's still that you still have to do the your own positive self talk you keep it doesn't like it doesn't fix everything. No, like there's still an issue out there that you have to deal with. You still have to like in that anxiety. What is anxiety, it's it's the the fear of something that hasn't happened yet. Right? It has no bearing it has no real power on you, but you give it power. So you expose that fear. You take that power back and now the anxiety goes away or at least reduces And sometimes you need a little CBD to help get you there. Yeah, and there's nothing wrong with that. I mean, it means to Google articles so I don't know how accurate is the internet, but I read somewhere like they found weed in the Egyptian temples. Yeah to to more than 1000s of years. So it's like one of those we've been using THC and CBD to cope with loss and grieving. Before he was even villainized. But like, it was only villainized like not even 100 years ago, it was villainized in the US, I want to say in the 30s or 40s, something like that. Okay, so maybe like 90s ish, I think 20 or 30. Sounds about right. When like the the second industrial era was starting. Something like that. Yeah, yeah. But yeah, that's just not even 100 years and in the span of a human timeframe, that's a blip kind of thing, right? Like an art exists. And that's like nothing. So it's the, we're just now suddenly taking the thing that could help us with all say PTSD, trauma, so much stuff, so much stuff, like, there was actually this. I used to watch tik tok a lot. Then I realized the algorithm just stressed me out. But this lady was talking about Yeah, they've just since she just chicks, huge tits and guys with guns. Oh, my God, I I'm not okay, fine. But the lady was explaining mushrooms. And she's like, if you take small doses, you don't take like a whole caption. That's obviously stupid. But she's like, if you take small doses of a psychedelic in general, like, natural, not chemical, but it will actually help your pathways like you were talking about earlier. She like, yeah, she's like, when people cry when their smoke a joint is because they opened a pathway to an old trauma that they can finally confront in a safe environment and let it go. Like, you can't get that phone call. It makes it worse. Right? I mean, pharmaceuticals, alcohol, all that stuff. It just yeah, it's it's poison. And it's, it's not good. But we have these natural medicines out there that can actually help people. When taken responsibly, of course, they release it. You know, like, as I never done it, and it's one of those I would love to try it one day. But should again, you just want to take a small dose of mushrooms you like, just enough to get the stimulation. But now none of the visuals are feelings, right? And I'm like, Okay, my kids do that. And then one person's I will which mushroom? I'm like, I don't know. And I just, it's one of those. I want to try it eventually. One of these days, I would find an expert before I Yeah. Right. And you know, there's also like, again, going back to just talking about him, you know, there's a it's a bio accumulator, you want to have a good dirt, you want to have a good farm you want to have you want to know where the supply comes from. And I'm sure that mushrooms and psychedelics and things like that are are similar. You want to have a good supplier, that that gives you a good product, you don't want to be putting a bunch of poisons in your body while you're trying to put some sort of medicine in your body. Right? Yeah, I think fungi are the same way where they just literally absorb everything around them. They are just the accumulation of whatever is around them. kind of thing. But so for you, we kind of went on a whole tangent there are all over the place. It's all good. It's a love it. So when did you when you came back, and you've found out CBD and you're starting your business? When did you realize this was it kind of thing like this is what I need to do to help my fellow brothers kind of thing. Once I figured out what my y was, right, I had to I had to figure that out. Like, because I didn't know like I want to make money. I want to like whatever. Oh, and I was kind of like, CBD helped me. It was a modality that helped me get drink less alcohol, blue, use less pharmaceuticals, and have a better positive self talk. So once I started down the positive self talk route, you know, and I surrounded myself with with as many mentors as I could. So you know, again, I left the seal teams, I left my team, my you know, people who pushed me every day and people who I pushed every day, and they didn't matter if it was like the most senior guy or the most junior guy, like the most junior guys there and he's, you know, performing at a certain level. Well, I feel like I have to perform better than him. Even though I'm older. He's more athletic. He has more of whatever. I'm like, forget that dude, I have to actually outperform you. And so I was pushed by the people that I was surrounded by, and I tried to push them as well, well, on the outside, in the civilian world, I don't have that I also live on a rock in the middle of the Pacific Ocean, so I don't have a bunch of people around me to help me out with that. So, um, so what I had to do, I reached out to, you know, his former teammates, and they've connected me with other, you know, very smart entrepreneurial people, you know, I would consider them some of them to be like the Navy Seal of in the entrepreneurial world. And, and so, being surrounded by those people, and you know, also listening to different podcasts about entrepreneurship and and figuring that out. And it really came down to like, figure out what your why is, and the more I can like, focus my market focus my attention, focus, my why, the better and more motivated. I was to get up every day and and sort of attack that problem and and figure that whole thing out. I think I answered your question. You did? You did. I completely forgot what the question was. But I would just say started talking. Hey, it's great. I love it. It was just more like when you kind of have the constant view. Why When did you realize this was the journey? But you, you pretty much answered like five different questions. They came up anyway. So there was like, are you planning ahead? storytelling is trying to tell a story, how we got there. Doing good. So then, for me, it's, I kind of asked him the same question a different way. Someone like me, let's put it that way. Where I have a concept. I don't want to be where I'm at. But I am taking a bit of mediocre I don't know where to commit my all my resources. How would you come at me and say, okay, you need to focus in on this, like, you will give me more information about what you're what you're looking at. Alright. You don't even have to give me like what you're actually thinking about. Give me an example. And I will try to stick to that example. Just give me an example. Like, for my why, yeah. Like this. I love stories. I love conversations. That's where I know, inevitably, this show will eventually pay me kind of thing. But it's the right now what can I do to supplement to even potentially leave the rat race to finally focus on the show kind of thing? Who is your market? entrepreneurs? Well, the whole reason I started this whole show was for young Josh to realize you're an entrepreneur. And don't let anyone tell you otherwise. Because I was always a kid asking questions. And they were telling me you're stupid stay in line. never learned never listened. But so backstory for me is I had an nothing against the my parents, but it was the 90s they didn't have the internet. They couldn't if they had the internet nowadays, they wouldn't have figured out not to put me on the shit. But I had ADHD, pretty normal for a kid. They but the 90s there was no politically correct back then. So they thought I was schizophrenic. So they diagnosed me as schizophrenia, six or eight, went through this whole gambit of drugs. I essentially was seeing shake, it kind of confirmed the whole theory that he was schizophrenic because he's seeing shape kind of things that they put me on more. It got to the point I couldn't I still when I reflect. I don't know who Josh is. Because I've went through so many weird faces. It's like is that Josh? Is that Josh? kind of thing. So the reason I started the show is like, no matter what stage you're in, just know, don't let anyone correct you. Like, listen to these successful people. You're of similar cloth. That's where I say entrepreneur. So for my sneakers because I love talking to guys like you too. And it's one of those two years ago, oh, it's almost three now. When I first started my job, a very professional Indian man. Since you said, Josh, how long have you been on this shit? I just sat back in my like, since I was 13. He's like, your brain should be mush by now. You shouldn't be functioning and the amount of doses you're taking is of the clinically insane level. And you don't seem insane to me. kind of thing. He's like, do you this is the thing that caught my attention immediately snap to his eye. Do you remember opening the door? It was very unique. It was like, had cool Nordic designs on it on the doorknob. He's like, do you remember opening that? I'm like, No, I don't he's like normal people, or at least remember reaching for it? Because it's uniqueness. You don't even remember that. I'm like, No, he's like, that's the drugs not you. Merely quit cold turkey. That day was a rough landing. But it works. So what I would say, for you, you have a past, forget about that, I mean, forget about it, right? Like, it's always gonna be there, it's a part of who you are now. But that's in the past, it's behind you, right now, I would say, create, um, you have to, you have to build a plan, and I think you're on the path. But I mean, even, you know, I still have, I do three, four different jobs to get by, I have a consulting company as a CBD company, I do some government contract work, and I do some other volunteer work. Only a couple of those pay me but I'm using each one of them for different either to get different experiences. So I, I'm a coach, I'm a mentor for you know, kids or young men or women who want to become part of special operations, maybe they join the military, maybe they don't, maybe they just want to, like be part of a community. So I'm a mentor for those people. And the one of the reasons there's two reasons that I'm doing that specific thing one is to get in front of more people to help help them with their mindset how to think about you know, attacking problems differently. Because I'm going to eventually turn that into my own coaching program you know, really under get naked. So I talked about earlier in the show on on building a form that basically goes over, never quit except all your kill mediocrity, expose your fears and do the work the whole get naked mindset. And then from there, you know, that will branch off and to be to be a course or videos that you can download for a certain cost, right, um, I have CBD, you know, my goal is really to drive people over to to buy, you know, CBD products, whether it's our energy drink, you know, to stop all the monsters and all the other stuff and still get some CBD in your system to give you like good recovery, or better sleep, you know, topical stuff to help out with pain, things like that. And so, I have, and as I go, I'm still pivoting and, and building, figuring out that plan for, you know, for for maximum growth. But you know, what you're doing now is you're you're creating content, you because content is key, you're creating content, but you you have to I would say start a YouTube channel. I don't know if you have a YouTube channel yet. Definitely his YouTube channel. Create something to drive people to your YouTube channel. Start marketing with email. So I don't know how big your email list is. But that they start marketing with email, you need to figure out a product, a product that people want to have, you know, bringing people on who are successful and kind of sharing some of their lessons learned. That's something that a lot of people want and they want to consume, but you need to be able to but there's a lot of people doing that. So you need to find a way to stand out like what is your what makes you stand out and so, you know, there's 150 bazillion CBD companies out there like overnight CBD just popped up and like there's a like, how do I stand out? I mean, I have my background that helps but you know, how do I get in front of more people so my I get on as many podcasts as I can. And then I also talk about the get naked mindset so maybe someone doesn't want to be you know, isn't really into CBD, but maybe they want to change the way they think they want to think more like a navy seal. So I've created five ways that they think like a Navy SEAL never quit except their commitment to mediocrity, expose your fears do the work. So you have to figure out so you you kind of know your why but you don't really know your why. So I would I would I would find your I would fine tune your your your audience. So one of my business coaches is bedros cool, Ian, he started fit body bootcamp. And so they their avatar, their avatar is Mrs. Jones. She is she's between 35 and 45. She's about 15 or 20 pounds overweight. She has two and a half kids she drives a minivan. She doesn't want to do box jumps because when she lands too hard CPS herself a little bit because you know, she's had kids so she doesn't want to go to like CrossFit or anything like that, but she wants a sense of community. It's a little bit higher and she's willing to pay she's she lives in you know higher in suburbs. And and she's a stay at home mom or maybe she she does some part time work. So they've dialed their avatar, their actual customer down to like, the like very, very, very fine tuned their customer, other people come in and and take part of that but I would say maybe your avatar, your your, your market are young men who had some sort of misunderstanding, but they want to be entrepreneurs, and you focus on, you know, bringing the best and the brightest, most successful people in the world to your to your platform, and then you're able to, either, you know, and put that on YouTube, or put that on somewhere else. And then eventually you start getting paid by YouTube, you could also create a course, this is how to start a podcast, and this is how to find people, and you can sell that course from your from your podcast platform or things like that. Okay. It's, it's, it doesn't happen overnight. Right? It's, it's, it seems unattainable. But I think what I've done for you a little bit like we I can go into much more detail. And I'm still learning a lot of this this is, but you if you break it down into, like small victories. So in sere school, in you know, it, which is basically they teach you how to live off the land, sort of how to start fire and things like that. But then they don't feed you for about two and a half weeks, you're up in the mountains of wherever or in the desert or wherever. And you eventually get captured and you go into you become a prisoner of war. And what they teach you is to have small victories, so no matter what happens to you, you're going to lose, but if they say, don't look left, you know what you got to do, you got a look, turn your eyes and look left, they say, Don't sit down, you're like, Oh my God, I've you find excuses and ways to, to do the opposite of what they're telling you not to do, or telling you to do. So you basically what that does is it creates these small victories and you create victory after victory after victory. And then that builds your confidence. And that builds your it builds you up, and the more wins and the more victories that you have under your belt, the better off you are mentally. And you know, it doesn't matter how long you're going to be in that prisoner of war situation, you're going to have a better a better mental, you'll be in a better mental state. And the same thing happens in and that's kind of the same thing for you know, SEAL training, you know, we're laying in the in the ocean in the middle of the night. And I know that you know what, this is only going to last so much longer. And then in an hour and a half, I'm going to be in a hot shower, and then I'm going to get in my bed, and I'm going to start the day all over tomorrow. So I would say you know, you have to look at the bigger picture where where do you want to be and that wherever that place is, that's not actually where you want to be, you actually want to be way beyond that. But you need to in order to get way up there, you need to start low, you need to start like small victories, small victories, small victories, and you're going to have failure. And you know, those failures, you know, those are going to be stairs that are going to help you hop right over that wall of the that that thing that you're trying to accomplish. And then you get ready for the next one and the next one, but those small victories, those failures, they build a ladder that helps you climb over that, that wall of that is challenging, you know, it doesn't happen overnight. It's it's a grind. And it's something that you have to you have to really put your mind to and and, and attack it every day. You don't have to attack the whole big goal, you attack very small, very attainable goals. And then in a year, in two years, you're going to be like, Whoa, look where I was and look where I am now. And it's important to keep that measurement alive. Because, you know, I was told in, you know, when I first joined the Navy, I failed the seal screening tests three times. So I failed it in boot camp. And then I went to a school, which is like the school that you have to go to to advance in the Navy. And then I didn't take the seal test. I again, because it was cold up in you know, Chicago area in the wintertime. And I didn't feel like getting up early. So I failed myself there. And then I went to another school and I ended up because I went to that school I had to go sit on a ship for two years in Cusco, Japan. And because I went to this other school, the Navy said, you're never going to be a navy seal. You cannot because you went to this other school and I was like that's not acceptable to me. And so I eventually had to the Chief of Naval Operations came to my ship in acoustica, Japan, the Chief of Naval Operations, the most senior guy in the Navy. Okay, he's like the only people who are more senior to him is the Secretary of Defense in the press. In the United States, he's the most senior guy out there. I'm a little nobody on a ship and you cruise to Japan who just wants to go to seal training. And so he came to my ship, no other ship. There's like 15 other ships there, he only came to our ship. And he had he had, you know, yeah, q&a, I joined raise my hand, I said, I joined the Navy to be a seal, I think I deserve a chance to go, but my detailer won't let me go. And I think I deserve a chance. He's like, you're right, you'll be in the first class after your PRD. So everyone told me no. until I finally, you know, it was still your failure if if if a failure. And then like, I finally asked the right person, and he said yes, and I was in California, six weeks later. So it was it took me three years, really, from the time that I joined the Navy, from the time I went to boot camp until I finally got to go to seal training. And that was just the beginning. And then from there, I had to it took me 13 months to graduate, you know, to finish six months of training. And then the rest of my career was, you know, another you know, more successes and failures along the way, you know, combat, I've lost people, you know, not combat, you know, we go to combat, we're thinking we're gonna do like, you know, the seal mission, but instead, we're end up doing, you know, personal security detail for the interim government of Iraq, not sexy, not cool. And no one wants to do that mission. But we were passed, like, this is a no fail mission you have, you're going to go do this. Okay, Roger. So it was a success, even though it's felt like a failure. So what I'm saying is you're going to, it's, it's a long road, to get where you need to go and, or where you want to go. And you know, you know, kind of going back to that story of like climbing the mountains in in Alaska, like testing out cold weather equipment. I was not working out that much sitting behind a desk running these programs, and things like that. And now I'm like climbing mountains in Alaska, and I'm there with the other seals that live there. And they're they climb these mountains every day. And they're like, okay, and I'm like huffing and puffing, getting up the mountain. And, you know, they stopped, they wait for me to catch up. And they're like, okay, you see that peak right there. I'm like, yeah, I'm excited. And they're like, yeah, that's not the top. That's, that's just like, that's a false speak. So you're gonna run into a lot of false peaks, you're going to like climb this mountain, you're going to run into a lot of false peaks, there's a lot of them on the way up. And the point of that is, you should never peak you should never, you should always be, you know, that's where you think you want to be, like, set a plan to get there. And then when you get there, set another plan to get to the next peak, and the next peak, and you just keep going. And that's and that is the entrepreneurial route. And it took me a long time to like, figure that out and learn it, I was like, there's no quick fix, you know, it's all about getting naked, and it's all about doing the work, you need to have that that plan sort of in place and you can figure that plan out along the way. And, you know, as you hit that next peak, you're like, Okay, well what I did to get here is this but what I need to do to get from here to here is a whole nother plan. So I would say you know, continue driving down the path that you're going and and then you know, as you get to the next faults peak, you figure out a new plan to get to the next the next false peak. Now and that's actually the reason I'm smiling this whole time is I need to get him on my martial arts instructor was super old school. And that was the thing he would do to less but he never told us until like years after so like I wanted to go for martial arts in America it's like a whole color system I wanted to reach black belt. So he told me like well you need to hit the goals like purple and brown kind of thing. He's a book would you do he's like you're going to have to notch up young kid dumb didn't really get it. It was one of those as I got higher and ranks I realized even amongst my peers I was better but I was doing exactly what he said is like if I figured out how to successfully disarm someone, well great. Now I have to do it 10 times very fast very accurately. So when I do it normal is still it's like half that speed. But I never realized that's what he was training me to do. Like you just said like there's a full speed great you hit it. No, sorry. You're going up higher. It's a pain complain all you want you going up there kind of thing, right? Do you want it or not? Right. And that's the one that's always stuck with me. I remember. We I don't know if you guys did this where we did squats. We had a bar over our leg and then we had our hands out with a like a bar over it. And we had to hold it for hours. Now I do remember in boot camp where we had to hold a paint pen with our fingertips because because There was the, they take your blood, they give you all sorts of vaccinations and shots and whatever. And but they're also doing a sickle cell anemia test. And so you weren't allowed. They weren't allowed to, like make us do push ups or doing anything really strenuous in boot camp until that sickle cell test came back. Right. So this was kind of early on in the first few weeks of boot camp. And again, Navy boot camp is not hard. You learn how to like fold your clothes and march and make your bed and, and some Navy stuff. There are a couple of hard parts, but it's not hard. It's you know, they they certainly they make you wake up early, and you go to bed and stay and watch and all these things but and shave your head work for me. But they were so they weren't allowed to, like make us do push ups are anything that early on stage. So my company commander came in, we had made some mistakes or whatever. And so he made us hold our little paint pin between our two think, you know, index fingers out in front of us. And I was shocked at how hard that was like after like 10 minutes. I'm like, Oh my God. I feel like such a baby right now. How is it so hard? Right? Yeah. So from for him, he had his doing that. But this is like wooden like big, heavy bow staffs like real oak. So it's a heavy rod. And every time we always knew it, he would save 30 minutes. It was not a 30 minute class kind of thing. And he was very angry. So early 2000s. He essentially comes in with, like a baton just takes out the back of my knee. Because I guess I raised a little and I couldn't notice it. And it was one of those I get back in and hunker down. And he's like, you know why I did that? Am I? Oh, no, sir. I just thought you wanted to hit me, sir. It knocked me on the floor again. But he said, she said, The reason I did that it's painful. But you're buckling down, you're telling your mind no matter what I have to buckle down. I'm like, oh, and this is one of those where he tied it together is like, even when it's painful, that's when you have to double down kind of thing. And he's like, because when in the future, when you look back, you're not gonna even realize you're like three miles ahead of yourself. And you're like, Oh, I thought it was still like, back there. Cool. And he's like, now that's when you double down again, is it you before you know it, but then you're like, you be everyone that's just that's really stuck with me, it's doubled down when it's painful, right? When you get good at something. And it's like working out, you get good at something, you have to increase the weight, you have to run a little bit farther, you get good at running, you run another mile, you're good lifting, you add more weight to the bar. So because if you don't you become mediocre, you become complacent, you become comfortable. And that is where when you become comfortable and complacent and mediocre, that's you're going backwards, you're not accomplishing anything. You're actually hurting yourself and people want to be comfortable. But you like I have gone back and forth on this. And and really, like once you get comfortable being uncomfortable. You kind of like it. Yeah, like oh yeah, I like that I like I like the way that I feel especially when I'm done like the the amount of accomplishment that I've gotten, whether it's like reading writing some sort of like email series, or if it's like, you know, going for a run right now I'm I'm training up to to do a swim across the Hudson River. I did it last year. With a with a bunch of guys. It's a it's a charity event. It's a GI Go Fund. And they help out veterans and first responders with you know, learning new trades, helping out with some housing if guys are homeless guys and girls are homeless, helping them find a new jobs and things like that. And so this is a it's a charity event to raise money to support that organization. And so it's about a three mile run. And it's about a three mile swim and then the swim. So you swim out. You start in New Jersey, we do about a two mile run to one from one park to the next. So getting the water we swim out to a barge in front of the Statue of Liberty, we do 100 push ups and 22 pull ups. Then we get back in the water for in swim to another barge in front of Ellis Island, another 100 push ups and 22 pull ups and 22 pull ups of course is the the 22 veterans a day. And then we get back in the water and we swim to lower Manhattan to the 911 Memorial where we do another 100 pushups and 22 pull ups and then we go to then we run down to and put flags at the at the 911 Memorial. And so it's a big charity event. And so I'm training for that right now. And I haven't swam in the ocean really since I did this last year and I like I you know two days ago I went down I mean the ocean Like 15 minute walk from my house, and, but I was like, Oh my god, this is hard. So now I have to get back and I have to like, you know, get comfortable, you know, you know, uncomfortable swimming in the ocean in the in the, you know, choppy, you know, and that's swimming in a pool and swimming like at an open water and it's it's hard. Oh, it's totally disengaged. It's not a lake either. It's not like, you know, pond water, it's like, you know, there's currents, and I'm like, I'll be swimming, and I look up and like, dude, I haven't gone anywhere. So I feel like, work even harder to get past where the current is pulling me so. But when I finish, I feel really good. I feel good that I, you know, I got a good workout in, I feel good because I did something that was hard. Um, and you know, I sleep better at night, too, you know, when it's good for the brain, and it's good for the body. So I'm always trying, like, there's nothing mediocre about getting out there in the ocean and swimming. There are people who claim to be or people call, you know, the hardest man in the world or whatever, and they're terrified of the water. So I, you know, what, if you, if you if something scares you, this is, again, going back to exposing your fears. I don't really like swimming. that much. I can. I'm not a great swimmer, but I can. And I know that it scares me. So guess what I'm gonna do, I'm gonna go swim. Oh, it's super easy to like, because it costs me money to go and, and be a part of that event. And, and, you know, airfare and they cover hotels, which is, which is good. But, you know, still, it's it. It costs me money. So I'm, I'm really putting myself out there and like, I can't show up. And it's easy for me to not show up and not participate, and no one's gonna know, no one's gonna judge me. No one's gonna be like, Oh, of course, you didn't fly from Hawaii to New Jersey to swim across the Hudson River. But now that I have done it once, and I'm doing it again this year, it's like, I do it for me. And I do it for the organization. So and it scares me. I don't like swimming. So funny. It's so funny here as a CEO, because I think you're notorious for swimming and scuba diving, which is funny that you don't like swimming or scuba diving. Right? I'm not I'm not a fan. No, I can do it. And, but I don't like it. Because it's hard. It is, and I'm not good at it. So how did you get around that? I'm just curious. When you were in service, I just, I just did it. I mean, I liked the fact that I was like in training. You know, you just do it. Like this is part of it. And it's cool. Because it's that's one step closer to graduation, one step closer to the goal. And you know, the goal is you think it's graduation. It's not like the goal is like getting to the team. And then if the team you like, you know, I want to be a sniper, I want to be a breacher I want to be a cop, I want to go to combat I want to whatever, I want to get better at shooting. I want to be a sniper instructor I want you know, like the goal keeps moving. You have those false peaks and you never really, you know, there's never it's always these fault speeches, never the peak. Because once you hit the peak, there's nowhere else to go but down. So you should always be climbing. That's that immediate mediocrity is is like, Oh, I'm at the top. There's nowhere else to go. There's always someplace to go. Right here if you can't find a new place gonna beat that mountain. run down here and go up that mountain over there. Yeah, exactly. Yeah, it's this podcast. I used to follow he hardcore into climbing but he he never served military. But he has a very militaristic mindset. I think that's why I liked him a lot. And that was a thing because he was having to counsel like two weeks worth because he was going to mount blonk. And he's like, he said, After that, he said, once I get there, he's like, I'm not even worried. He's like, I'm going forever snacks. He's like, just I am. He's like, I know it's gonna be a little harder. It's gonna take me longer, but he's like, I'm going forever. He's like, then he's like, whatever mountain in Chile, which is technically the biggest mountain. He's like, then I'm going for that one. And I'm like, wow, like the you're not always you're not like fully satisfied. Like you're happy made it but then it's like, Alright, next. What do I do next? Yes, exactly. Yeah, other than that. You mentioned earlier potential details that they were thinking for me what were some of them you were thinking or did we totally just right past them? I think we went past them. Alright, good. Their mind. Screw it. I'll figure it out later. So what are some you mentioned earlier, and you mentioned it again? What was it that you're Japan? You wanted to tell me? Or was that the whole Japan story? Oh, that was it? Oh, yeah, I yeah, I went to I was stuck on a ship. They weren't knowing my commanding officer said, Yeah, I think you if you want to be a seal, you can. But I went to the school, which there were only a few of us that had this qualification that had been at the school. So the Navy was like, Yeah, no, you're not, you're too critical to the Navy. You're, you're an asset. So you have to stay in this job. And I could go to another ship to do the same job, but they weren't gonna like say, You're not gonna, they weren't going to, like, cut me loose to go to seal training. They're like, no, you're too You're too critical. So I had to like, no, was not accept an acceptable answer to me. Yes. Like, how do I get to yes, how do I get to go to seal training? And then again, you know, once I got to seal training, it still took me 13 months to complete a six month Walk of training, because I got injured a bunch and yeah, yeah, it's crazy what they go through through boot camp. I watched the documentary on seals, but like the boot camp with him in the field, but I'm like, my grandfather, who was an army, he's like, they can't even explain half the shit they're going through right now. Because like, there was one that randomly screen pans over these guys. Night Vision, everything. Their point of asking your eyes to stay awake. And he's like, that's for them. Yes, it's painful. But he's like, have you noticed they're not flinching either? I'm like, Yeah, he's like, their heart. And he's like, I'd never fuck with those guys in the field. And he's like, I was in Korea. He's like, it was a brutal war. But he's like those seals. We knew they were coming. We just had to hold down. We knew those those bad motherfuckers we're gonna fix everything kind of thing. Lane lane waste. Yeah, I had a buddy who went through Ranger School. He was a seal. He went to Ranger School. And because we, someone had the bright idea that they thought that Ranger School would teach them more leadership. Kind of does, maybe. But he would he would take Tabasco sauce and like, put it in his eyes to stay awake at night. Yeah, and I just, there was one point when I did like a three day shift and my security gig it was and I I was finally going home when I was falling asleep behind the wheel. So I had a device but for some reason, I put it in I'm like, have blind trying to drive and like, going everywhere. My key that was a terrible idea. Not recommended. Yeah, no, no, I try this at home. I mean, maybe try it at home. Don't certainly don't try it while driving. She live streaming on Twitch to see what everyone laughs at you. Right? But, um, but it was his comment where he's, um, he said, like, we knew even as the army and he's like, some of the guys he was with were like, Marines too. And he's like, we all knew we're the seals. It's like, we all just shut the fuck up and let them do what they're gonna do. He's like, because they He's like, they weigh out rank as knowledge and tactics, like they can like, okay, being young kid, and this is cool. I mean, war stories kind of thing. Right? Then. But the, I want to get into the, the anxiety of as a soldier for you. It's like we were mentioning pretty much throughout this whole thing, anxiety, especially for a man in your position. It's pretty much always there. In a sense. It's one of those is a stressor. How did you get over that anxiety and depression? That will? No, sorry, how did you cope with it, realize it was a problem and then get over it. So I was coping with it with alcohol, pharmaceuticals, things like that. And CBD again, CBD helped me just to get into a better mindset. And it didn't fix me. CBD didn't fix me. I had to fix me. But CBD it was it was a modality. And again, it was, you know, part of it was like figuring out what my mission was, what's my Why? And because I was used to just doing stuff. I'm not a nine to five, you know, kind of guy. I can do it. But you know, in the military, you're you do, there are roles where you can be nine to five, but really, I don't, there's no overtime. There's no like extra pay. You just get paid what you get paid. And you go in and you perform. And so I have that same mentality. Like it didn't stop doing that when I got out of the military. I just had to find my mission and focus on it. So I once I found my mission. Now I'm able to like now the anxiety that I have, maybe there's like some triggers that are out there. There. I'm like I need to get this done. I need to get this done. And so I take that energy, and I focus it on getting that thing done. My ad gets in the way sometimes. But yeah, it's okay. It's really like harnessing that, that energy, that's a complete waste of energy and pointing it to, to something that is productive and is valuable. And that's going to, you know, push me forward in whatever way. So I'm curious for you from your, your statement, and I've kind of caught on to that with your stories. How did you view ADHD? How did you plan? How did you have goals? Without the stereotypical against squirrels and looking at something else kind of thing? Um, I would say, that's, it's a good question. I mean, I didn't even know I had ATD until I was at the TBI clinic. And they did a neuro psych eval and like, Oh, yeah, you score really high on like IQ and things like that. But anytime you like, our attention, you're like, pretty much at the bottom, like, Oh, well, that makes sense. So there are some of it just comes back to discipline. And, I, I, so I used to have a PhD, a public high school diploma, I still do actually. And, but I also took my last three years in the in the military, while I was traveling all over, I was doing a lot of Science and Technology stuff. I also got my, my, my bachelor's and my Master's in, in three years of, of school. And what I learned is I learned that I, one of the ways that I'm able to, like, lock down and focus on a project is I have, I don't even know where I got the playlist from. But I put my headphones on. And I will turn on, it's like, German techno something soundtrack, okay. And when I like, put that on, and just start working, I'm able to, like, shut everything else out in my, in my life, like in the world, like no one like, I'm like, it's total blinders. And it allows me to, like, just focus on like, writing, like, I don't listen to music with words, because that's distracting that will make me like, start singing the song. I listen to music that is very kind of high tempo. Whether it's like death metal, or, or techno or whatever, but it's a high tempo. And it whatever it does to my brain, it just helps me to like focus in on like completing a project. So that's what works for me isn't work for everyone. But that's what I found that that works really well for me for focusing on getting something done that needs to get done. That's interesting. So I've noticed a very similar treat from like feet for me, but I never knew it was that. Like, I used to listen to, like really fast EDM, techno music, but also really fast metal. But I would always get stuff done quick. And it was just one of those. I always thought it was just okay, I'm like, I'm listening to music, I'm in my zone kind of thing. But I also noticed, like, when I was lifting, I realized I had a whole different playlist, like it was just pure anchor, like, view, try to find anything happy about that playlist, there was nothing. And I realized, like, at one point, I need to get myself back to it. I was deadlifting like 350 pounds. Just no problem. But I was just like balls to the wall raging as hard as I could. And now it's one of those cuz I don't listen to that as often. I'm like, Wow, that's really hard to do now. Now they make sense. Now for me, I need to make I need to make a playlist kind of thing. Yeah, so I and again, I don't really know where I got that playlist from. It's just on my phone. And I like anytime I'm working on any project and my family they know they knew I they apparently I play it so loud that they can hear it outside my headphones. They're like they're just no one bothers me. Is it just is like a Spotify playlist or is it like an actual No, it's like I think I think I got it. So once upon a time. We could use like thumb drives and things like that and plug them into government computers can't do that anymore. But you know, people would put different like overseas on deployment, they would put different playlists they would put you know movies on the on the shared drive and you know, we would go in and like you know, download the movies and go watch it you know, in your tent or whatever and your trailer, depending where you were staying. Or right there on the computer while you're there's nothing really happening. In this admin setting that, you know, while guys are out outside the fence, doing good work. And so I think I got it from one of those deployments, I don't really know where which one, and I just like, it was on my computer and then it, you know, cross over to my phone. So it's, it's been on my phone for I mean, I'm still rocking iPhone five, probably really upgrade that this year. We'll see. But, yeah, so it's just been on my phone for years. And like, I've just noticed that I'll go back to that to anytime I need to, like, focus on something if I'm like, trying to get a project done doesn't matter what it is, right? Something that's what I'll do is I'll turn on that playlist that German techno and and that, that just helps me focus in on what I need to do. That is so much insight. There's probably some other people like writing down like, Okay, I need to read, like, do this playlist again. But yeah, I mean, really just figure out what works for you and go from there. But for me, I can't have any any any lyrics. It's just the the music, the beat the whatever it is. And I just, I mean, I can feel it like, and if I'm, if I don't have access to a phone or something, I've listened to it so much, I can kind of close my eyes and like, play it in my head and have almost as good of an effect not as good, but play. The real thing is better. It's like a photocopy after you do it so many times I like it, but if I can, like at least turn off sound it's around me. You know, because I am you know, very distracted. distracted. Yes. sounds silly. Could you email me that? I've no idea how to do that. But I'll see if I can. Okay, on to explain the software. But Dude, that's good. That's so many good insights and nuggets right there. I feel like I'm gonna start repeating myself. So I like some going out questions for you. Perfect. So other than work, what have you been doing during this lockdown time to keep busy. work really just trying to grow so I started making way recovery. I launched it. March 1 of 2020. So the lockdown happened right after that. So that gave me an opportunity to to try to figure out figure it out. But I like to surf. And I like to work out. Those are I am trying to get back into Brazilian Jiu Jitsu. It's just kind of hard here in Hawaii because masks and all that nonsense. You guys still have mass. You know, I just I just did it. Like I just flew to all over the US a few weeks ago. And the entire country was open, no masks, whatever. And I come back here they made me go into 10 days of quarantine because I didn't get a negative COVID test before flying back. And yeah, we still have to wear masks when you walk into any building. For the most part. Okay, I thought California was like super woken shit. Okay. They are they are they are but um, Hawaii is more paranoid mother. I'm gonna leave it alone. Okay, I mean, but but I mean, had there not been so much pressure on the governor there in California, I think. I think we'd still be wearing masks. Oh, absolutely. Like, there's a lot of pressure on the governor right now. So I mean, for us at my current job, like, everyone's here to delta variance and I'm like guys, I frickin got this shift from work if I'm going to get it again. There's going to be from work I think so it's all your domestic Delta variant it's Yeah, whatever their know what it is. It's it's the media drives all of this. The media drives it, fear sells it. And they're like, Oh, we don't have anything Oh, that that delta variant let's focus on that. So you hear fear is he's when I was talking to someone, it was just one of those. I'm like, because there Oh, the government's want to control my tea. It'd be nice kind of thing. But it's what really Are you listening to you? Are you actually going into CDC? And they're like, no, like, exactly. CNN Fox, they don't give a shit. They know for yourself. Because if you're emotional, you're going to go to message your mic. They just want to sell you ads. They're just fear mongering the shit out of you. But of course that's where we that's how you control that's how you control the masses. You create fear. You give them hope, hope if you're good and you let this tyrannical dictator take over. It's okay. gonna think so, we've pretty much the whole episode was it but Specific. What would you recommend someone aspiring to be like you have a seal? athlete, like you just say you look like an athlete is successful businessman in the sense that you were sustaining yourself off your work? What would you recommend that to them like the highlights? I would say, don't be like me be better. I would say, if you have a goal, if you have something that you want to do, just go do it. Don't listen to anyone else. Because there's a lot of people who told me I would never be a navy seal. You know, the Navy was like, Oh, you're too You're too critical in this other role. I had other people they were like, I mean, when I joined the Navy, no one even knew what really what a Navy SEAL was. I've kind of told people and I like, you can't do that. You're never gonna make it through that. Who the hell are you? And why? Why would you even think that So, so many people, and I knew, and I ran into guys that had gone to seal training and quit. And they're like, oh, you're never gonna make it. It's too hard. It's not, there's nothing in the world that's too hard. You just make a plan and you attack it every single day. And then when you reach that goal, you start the next goal. And so that's it doesn't matter what you want to do what you want to aspire to be, just go do it. You can you will, but you have to have a plan and you have to execute the plan every single day. Brilliant. Love it. Where can everyone get you in? I was meeting and asked earlier, what is your CBD product too? So I have a whole line of CBD products. You could go to my website it's NW dash recovery calm or you can write in naked warrior recovery.com I just thought that you know I changed it to NW dash recovery because maybe people don't want to write make it into their search engine. Yes, my phone Anything else? I yeah, so but if you write naked word recovery or NW dash recovery, calm, that's my website. And you can see all all of our products on there. I am taking that out right now. Any social media stick it I'll set you up on or I'm mostly on Instagram. Naked we're at making weight recovery. Okay is the best place to find me. website Instagram. I also have Facebook but like i like i said earlier. I don't I don't do a lot on there. Whatever I post on Instagram I post on Facebook, I post on LinkedIn I post on Tick Tock sometimes I even have a tick tock channel where I've in the reason and this is a marketing thing and someone told me that you get the most organic reach on tik tok either Tick Tock or Instagram reels. So if I if I create a video that is kind of where I said something smart or you know might might do well, then I'll post it on Tick Tock also. Sorry, the dogs are barking Oh, yeah, no, that's the biggest one is dumping you're gonna see it. Tick Tock finds people that are interested, like they want to be your friend kind of thing, or whatever is relevant to them. I posted a video of just the fish that you've probably seen him throughout this whole video. That frickin video got 500 views, but me just talking. I only get like 50 that's sort of like I just sat there like, I would never guess that there's literally a minimum 500 people interested in fish that much. That's something so I have a friend and she's actually in my in my mastermind group and one of my business coaching groups. And she has a tick tock a huge Tick Tock following. And her name is Glenda Baker. She's a real estate agent out of Atlanta, Georgia. And I she's like she's well over millions. She's got millions of views at this point. And she just does like 62nd videos where she just talks about real estate. And she's gotten 30 like she got I think our most recent deal that she's gotten from from from Tick Tock is a guy is trying to buy a$34 million house and he and he reached out to her because he saw her videos on Tick Tock and so she's gonna Yeah, we're selling it. I don't remember like which way it's going. But yeah, she was like so how did you find me? He was like on tik tok. Oh, shit. So I would recommend everyone to go check out Glenda Baker. It's Glinda with two ends. And, and just like look at her videos and look at the content that she puts out there. And as far as like, you know, creating content, just look at what she does and and model what she's doing. I'm even trying to do that. So that's awesome. I would definitely love to get you on in future. Sure. It's good with you. Yeah. William, it's been an absolute honor and a pleasure to have you on. I appreciate your insights and knowledge. Thank you so much, sir. Awesome. Stay safe and stay well.